Blog

This year has been crazy!  During a virtual Thanksgiving hangout with our families (we decided to cancel plans to spend Thanksgiving and Christmas with our families) my family continued a long standing tradition with a new virtual spin.  Every year at Thanksgiving the Correll family passes a bowl around the table and we each drop an acorn in the bowl and say what we are thankful for from that year.  Round and round the table the bowl goes. In good times and bad, we’ve always had a lot to be thankful for.  This year, the much anticipated and almost comically troublesome 2020, is no exception.  Here’s a preview of my virtual acorns this year.

It’s strange when “crazy times” become routine.  It’s amazing when putting out fires leads to a brand catching fire.  It’s cool to watch a team come together during a time of social distancing.  It’s fun having a weekly conversation with customers who first clicked on an Instagram ad and now order weekly.

I’m very proud of this team and I’m completely exhausted. 

This past weekend we launched delivery throughout Hampton Roads.  Such a fun day!  Elle and I have so much history in this part of the state and we were certainly welcomed with open arms.  I’m in the area all the time working with Chesbay, our distributor, and supporting accounts, but getting back into some of the neighborhoods where Buskey was dreamed up really took me back.

I know we are all cooped up.  Many of us are scared. I am too.  But let me tell you why I’m encouraged as I go deeper into our community than I’ve ever been.

It’s now been a week.  We thought we called it early when we started selling to-go and delivery only, but events have been rolling out so quickly.  We successfully launched delivery with team members helping run dispatch while Kevin and I scrambled around town. Y’all were awesome!  Every door I went to was opened by someone with a huge smile. Buskey has always been in the business of making cider to delight our customers, but we never imagined bringing our cider right to their front door.  There were a lot of encouraging moments.

We were socially distant but yesterday we had all of our team members in the building and it just hit me how special that was given the circumstances.  I’ve got a great team. In the past few days we improvised as the world changed around us. And you know what? We launched delivery, made an innovative new cider, beautified our urban orchard, reconnected with vendors, raised money for food insecure children, and made customers smile.  That’s what it has really always been about. 

It’s the end of the world as we know it, but guys, its not the end of the world.  And I feel fine. I’m not that that this virus...

I love books written In Medias Res (starting from the middle), I just never really expected I’d suddenly start from t...